Resources for Teaching Marketing

Academic Resource Center (American Marketing Association).
Offers a Teaching Menu of current classroom resources for marketing educators such as assignments, simulations, curriculum and assessment materials, and current events. Links to research sites and academic areas provide additional materials for teaching.

Marketing Syllabi (Beyond Grey Pinstripes Faculty Resources, Aspen Institute Center for Business Education).
This site offers over 200 syllabi from peers teaching in all areas of marketing, free for downloading.

American Marketing Association Syllabus Collection.
Links to marketing syllabi for undergraduate, graduate, executive, and Ph.D. courses.

MITOpenCourseWare (Massachusetts Institute of Technology).
Offers a wide array of free and downloadable marketing courses and course materials from MIT’s Sloan School of Management. In addition, the “MIT Sloan Teaching Innovation Resources (MSTIR)” offers materials for areas in which Sloan’s innovative research and teaching are on the cutting edge, such as sustainability and world economy.

From marketing educators in southern England, this website for marketing teachers, learners, and professionals, offers free exercises, lessons, and PowerPoint selections on a wide variety of marketing topics.

Marketing Education Association, MEA.
An organization dedicated to career development at all age levels in Marketing, Management, and Entrepreneurship. Provides numerous links to related websites.

MERLOT, Multimedia Educational Resource for Learning and Online.
Type Marketing into their search engine for links to hundreds of online resources for marketing educators in higher education.

Back to top


Journals in Marketing Education

Marketing Education Review, MER: The Journal for the Scholarship of Teaching in Marketing Education.
Promotes innovative approaches to curricular development, course content, and other areas of marketing. This site provides links to electronic teaching resources such as the AMA Syllabus Collection, marketing organizations and a listserv (see below).

Journal of Marketing Education, JMD (A journal of the American Marketing Association).
Publishes articles related to educating students of marketing and advertising. Subscription required.

Back to top


Standards in Marketing Education

Marketing Education Standards from the National Business Education Association.

Back to top


Listservs in Marketing Education

ELMAR: ELectronic MARketing (American Marketing Association).
A virtual community for marketing faculty.

Back to top


Michigan State University Marketing Resources

Department of Marketing.
Department of Marketing.

Marketing Resources, MSU Libraries.

Institute for Entrepreneurship.
Education, research, and outreach to promote entrepreneurship. Organized into two centers: Entrepreneurial Strategy; and Venture Capital, Private Equity, and Entrepreneurial Finance. Entrepreneurship links at offer Michigan and National information plus a set of links for getting started.

Back to top